Aprendiendo a Distancia

The aptly named world wide web has opened up new methods of marketing for businesses both great and small. The benefits of localizing company websites to target foreign markets are now widely recognized (Common Sense Advisory studies suggest an average return of US$25 for every $1 spent on localization) and many businesses now use social media platforms for domestic marketing, but very few appear to be using those platforms to promote their services abroad.

For example, Econsultancy’s 2010 Social Media and Online PR Report reported that 83% of marketers were planning to increase their spending on social media this year, yet only 26% had plans to run campaigns in more than one country.

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The Internet's reach is so pervasive, it feels as though it has always been around. The reality is that the web is still in its infancy, and we don't really understand the risks it poses to our mental health. In fact, various experts, such as Larry D. Rosen, a psychologist and author of "iDisorder," believe that personal gadgets are making us mentally ill and are exacerbating other problems such as narcissism, depression or obsessive-compulsive disorder. Other mental health professionals have already identified disorders ranging from "Facebook depression" to "phantom vibration syndrome."

Realistically, most of us don't have the luxury of disconnecting from the Internet, particularly communication professionals whose work depends more and more on it.

However, there are various things you can do to curtail the negative effects it may have and prevent digital burnout.

Read more:

http://www.pbs.org/mediashift/2012/06/5-tips-to-prevent-digital-burnout-and-maintain-good-mental-health-159.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+pbs/mediashift-blog+(mediashift-blog)&utm_content=Google+Reader