Watch all the EMC Big Ideas videos at http://emc.im/MprmL3 Learn how EMC Solutions help create value by merging Big Data with Cloud Computing in this hand-dr... (Big Ideas: How Big is Big Data?
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Jed Fisher's curator insight,
February 8, 2013 4:14 PM
I hear the terms guerrilla marketing and social marketing a lot. Very few people are specific with what this is and how it works. It's taken me a long time to "get it" and I'm still learning a lot on this area. Hubspot not only make a great platform for helping Inbound Marketing but they also practice what they preach and do a damn fine job at it. If you followed this article from start to finish you will almost certainly improve the profitability of your business. Marketing can often seem like witchcraft, it shouldnt be like this. What I love about the principles outlined in this article is that they are based on solid facts and evidence based information 1. Inbound Marketing is *Predictable*. 2. Inbound Marketing is *Trackable*. 3. Inbound Marketing Efforts Can Be *Directly* Attributed to Revenue. 4. Inbound Marketing Only Requires Small Bets that Can Each Generate Big Returns. 5. Inbound Marketing Creates the Foundation for Generating a *Measurable* ROI from Advertising. 6. Inbound Marketing Creates Content That Will Have a Positive Impact on Your Business Long into the Future. 7. Inbound Marketing Attracts a *Global* Audience. 8. Inbound Marketing Analytics Enable Improvement Over Time. 9. Inbound Marketing Results are *Cumulative & Compounding*. Finally, be sure to look at the newspaper diagram and the final diagram in this article. |
There are a bunch of interesting videos on big data from the likes of IBM, Cisco and now these from EMC. Worth a watch (if you haven't already overdosed on big data videos using cartoon presentation techniques).