consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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What killed Dollar Tree's $1 prices

What killed Dollar Tree's $1 prices | consumer psychology | Scoop.it

"Dollar Tree is throwing away those green "Everything's $1" signs at stores, ditching the brand identity it created and stuck to devotedly for 35 years ..."

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Aaron Prem's curator insight, December 6, 2021 6:55 AM
This was undoubtedly an incredibly decision to make for a business. For one reason, they lose their trademark of being an authentic dollar-store. On the other hand, they benefit from the increased prices as they can now make greater profits or are able to cover costs with greater ease. 
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McDonald’s to offer $1 sodas after customer visits decline

McDonald’s to offer $1 sodas after customer visits decline | consumer psychology | Scoop.it

"McDonald's is hoping $1 sodas can help draw more customers into its stores in the U.S. as it fights to reverse four years of declining visits ..."

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