consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Web3 and blockchain technology: How digital asset ownership is flipping the current business model on its head

Web3 and blockchain technology: How digital asset ownership is flipping the current business model on its head | consumer psychology | Scoop.it

"With the implementation of blockchain technology and Web3, businesses and individuals alike are quickly seeing the value in what NFTs and digital asset ownership can offer their customers ..."

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Coca-Cola, Starbucks and Google are implementing blockchain technology  

Coca-Cola, Starbucks and Google are implementing blockchain technology   | consumer psychology | Scoop.it

"Good news in the cryptosphere is surfacing. In addition to the news concerning the G20, and no further crypto regulations being made, Binance recently announced that they will move to Malta in the near future, it looks like ..."

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Nestlé expands blockchain to Swedish coffee brand Zoégas

Nestlé expands blockchain to Swedish coffee brand Zoégas | consumer psychology | Scoop.it

"Nestlé is expanding its use of blockchain technology to its Zoégas coffee brand to allow customers to trace each bag of coffee back to its sourcing origin in Brazil, Rwanda or Colombia, according to a release ..."

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