consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Meet the two teenage brothers dominating Tetris - The New York Times

Meet the two teenage brothers dominating Tetris - The New York Times | consumer psychology | Scoop.it

"The best player in the world over the last two years is a 14-year-old boy from Fort Worth. One of his main challengers? His 16-year-old brother ..."

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Michael Jordan buys into e-sports, leads $26M investment in aXiomatic gaming 

Michael Jordan buys into e-sports, leads $26M investment in aXiomatic gaming  | consumer psychology | Scoop.it

"Devin Johnson Jamarlin talks to Devin Johnson, the president of Uninterrupted. They discuss his career path and working with Lebron James, changes in the media industry ..."

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Video games 'should be in Olympics'

Video games 'should be in Olympics' | consumer psychology | Scoop.it

"Competitive video gaming - known as e-sports - should be included in the Olympic Games, the creator of World of Warcraft has told the BBC ..."

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Louis Vuitton gets into League of Legends | WARC

Louis Vuitton gets into League of Legends | WARC | consumer psychology | Scoop.it

"E-sports phenomenon, League of Legends, is finding interest from the LVMH-owned maison, which has announced that it will be designing in-game skins and a trophy case for the world champion’s cup, in a sign of e-sports’ continuing ascendancy ..."

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E-sports boom is giving brands access to 'unreachable' audiences 

E-sports boom is giving brands access to 'unreachable' audiences  | consumer psychology | Scoop.it

"The growth of e-sports has led to more branded experiences. Kim Benjamin finds out how brands can tap into the phenomenon ..."

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