consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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The unboxing experience goes from differentiator to must-have (2018) 

The unboxing experience goes from differentiator to must-have (2018)  | consumer psychology | Scoop.it

"The unboxing experience went from an online fad, to a powerful e-commerce marketing tool. Learn more ..."

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How to use music as a marketing tool

How to use music as a marketing tool | consumer psychology | Scoop.it

"By reaching in and plucking your heartstrings, brands who use music in their marketing can embed their messages right into your subconscious mind ..."

Dean Ryan G. Martin's curator insight, February 6, 2015 9:06 AM

Music is an audio content. Therefore, it can be a powerful marketing tool if used properly.

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The evolution of logos in marketing: Where did it all begin?

The evolution of logos in marketing: Where did it all begin? | consumer psychology | Scoop.it

"A brief history of logos and how they have evolved into a powerful modern marketing tool, with examples of successful and not-so-successful logo designs ..."

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Emotion as a marketing tool: why syncing into social values is ...

Emotion as a marketing tool: why syncing into social values is ... | consumer psychology | Scoop.it

"Daniel Kahneman, a psychologist who won a Nobel Prize in 2002, explains it in his book Thinking, Fast and Slow. Kahneman argues, "We follow routines, we follow trends and we follow patterns of behaviour ..."

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