consumer psychology
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Plain packaging: ‘Brand-theft’ or better consumer protection? – EURACTIV.com

Plain packaging: ‘Brand-theft’ or better consumer protection? – EURACTIV.com | consumer psychology | Scoop.it

"The rising trend of imposing plain packaging on unhealthy products has raised eyebrows in the industry, which fears that its brands are under threat. The World Health Organisation, on the other hand, insists that the measure provides a long-term benefit for public health ..."

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The impact of plain packaging on brand experience (and loyalty) is revealed - World Trademark Review (subscription)

The impact of plain packaging on brand experience (and loyalty) is revealed - World Trademark Review (subscription) | consumer psychology | Scoop.it

"New research has revealed that, following the introduction of plain packaging legislation in Australia, long-term smokers are ..."

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