consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Not just big brands, startups are routinely falling prey to cybersquatters

Not just big brands, startups are routinely falling prey to cybersquatters | consumer psychology | Scoop.it

"Cybersquatters regularly target famous, well-known consumer brands, looking to benefit from the consumer awareness and demand that comes from years of ..."

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Toymaker opens up about the season's hot new toy

Toymaker opens up about the season's hot new toy | consumer psychology | Scoop.it

"Inspired by YouTube unboxing videos, L.O.L. Surprise takes the act of unwrapping to a new level ..."

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Pebble is dead, and its customers are completely screwed

Pebble is dead, and its customers are completely screwed | consumer psychology | Scoop.it

"Pebble, one of the best-known smartwatch brands, is dead. Rumors about the company’s demise have been swirling since The Information reported a potential Fitbit buyout last week ..."

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G.E., the 124-year-old software start-up

G.E., the 124-year-old software start-up | consumer psychology | Scoop.it

"The industrial giant is investing big in an effort to adopt the nimble habits and digital wizardry of Silicon Valley. And, its C.E.O. says, there is no Plan B ..."

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Texting while walking isn’t funny anymore

Texting while walking isn’t funny anymore | consumer psychology | Scoop.it


"Emergency room visits by smartphone-distracted pedestrians have soared 124% over the last five years. Our Personal Technology columnist asks: What responsibility do tech companies have to address our addiction? ..."

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Why these nine companies choose transparency

Why these nine companies choose transparency | consumer psychology | Scoop.it

"As Neil Patel recently said, “transparency is the new marketing.” For several years now, internet and affiliate marketers like Pat Flynn and Matthew Woodward, have shared their “income reports” ..."

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Why you should stop feeling smug about 'BPA-free' products - Lifehacker Australia

Why you should stop feeling smug about 'BPA-free' products - Lifehacker Australia | consumer psychology | Scoop.it

"Purchase a plastic water bottle, and there’s a good chance that it will feature a “BPA-free” label. You might be seeing it more often ..."

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The tweeters of doom: How social media impacts food safety and risk communication

The tweeters of doom: How social media impacts food safety and risk communication | consumer psychology | Scoop.it

"Social media impacts both food safety and risk communication in today’s global food system ..."

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How brands should respond to hate speech | WARC

How brands should respond to hate speech | WARC | consumer psychology | Scoop.it

"As brands attempt to start and take part in debates online, marketers are finding that the grey area between criticism and hate speech is beset with risk. A new model explains what to do. ..."

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Touchscreens turn you into a more impulsive shopper

Touchscreens turn you into a more impulsive shopper | consumer psychology | Scoop.it

"A new study found that if you want to avoid buyer’s remorse, you’re better off doing your online shopping on a computer instead of a phone ..."

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Coles understood to be introducing new technology to reduce theft at self service checkouts

Coles understood to be introducing new technology to reduce theft at self service checkouts | consumer psychology | Scoop.it

"SUPERMARKET giant Coles is understood to be introducing new technology to reduce its estimated annual $1.1 billion theft debt by reducing stealing at self-serve checkouts ..."

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Candy-looking detergent pods pose special risk to small kids

Candy-looking detergent pods pose special risk to small kids | consumer psychology | Scoop.it

"Yet more research finds that laundry pods pose an unique risk for small children under five, who might confuse them for candy ..."

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Super Bowl: Does it have a future? (Opinion) - CNN.com

Super Bowl: Does it have a future? (Opinion) - CNN.com | consumer psychology | Scoop.it

'The reality is that fewer kids are playing football, largely because fewer adults are letting them, writes Amy Bass ..."

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Fad or phenomenon?

Fad or phenomenon? | consumer psychology | Scoop.it

"Are digital currencies a reality -- or a "highly speculative investment"? ..."

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The world of technology fakes - London Free Press

The world of technology fakes - London Free Press | consumer psychology | Scoop.it

"It's one of the toughest things for a company to deal with once they become successful ..."

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Don't be afraid to buy store-brand food, Consumer Reports says - TODAY.com

Don't be afraid to buy store-brand food, Consumer Reports says - TODAY.com | consumer psychology | Scoop.it

"Store-brand foods can save you a bundle at the supermarket—but are you trading quality for price if you substitute them for those name-brand favorites?..."

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