consumer psychology
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Real-life consumer psychology – with a touch of technology
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Smirnoff draws on powerful insights | WARC

Smirnoff draws on powerful insights | WARC | consumer psychology | Scoop.it

"Smirnoff, the vodka brand owned by Diageo, is emphasising the importance of consumer insights as it seeks to conquer the challenges that are now facing many major brands ..."

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Which Vodka Brand Has The Best Bottle?

Which Vodka Brand Has The Best Bottle? | consumer psychology | Scoop.it

A marketing firm discovers the biggest winners and losers in vodka packaging. You might be surprised how well Svedka stacks up against Absolut.

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