Consumer and technological trends in China
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Consumer and technological trends in China
Of course technology plays a key role in the world’s (expected) largest consumer market!
Curated by Leona Ungerer
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Swarovski caters to digital-savvy Chinese consumers with omni-channel experience1

Swarovski caters to digital-savvy Chinese consumers with omni-channel experience1 | Consumer and technological trends in China | Scoop.it

"The Austrian crystal producer Swarovski took its new AR store concept to Chengdu, hoping to attract Chinese consumers who make up its biggest market ..."

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Starbucks uses AR to blend online and in-store retail experience in Shanghai

Starbucks uses AR to blend online and in-store retail experience in Shanghai | Consumer and technological trends in China | Scoop.it

"The new Starbucks Reserve Roastery Shanghai features a 3D-printed tea bar and an augmented reality (AR) experience to drive the firm's omni-channel retail efforts ..."

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