Consumer and technological trends in China
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Consumer and technological trends in China
Of course technology plays a key role in the world’s (expected) largest consumer market!
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Soft drinks brands can tap 'moments' in China | WARC

Soft drinks brands can tap 'moments' in China | WARC | Consumer and technological trends in China | Scoop.it

"Chinese drinks brands need new and exciting creative to keep brands fresh for consumers as they take on the dominance of Coke and Sprite in the country, according to research by Publicis Media China in partnership with the Ehrenberg Bass Institute ..."

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Pepsi drinks company making its own smartphone

Pepsi drinks company making its own smartphone | Consumer and technological trends in China | Scoop.it

"Soft drinks firm Pepsi is apparently working on its own smartphone. Aimed at the budget market, the Pepsi P1 is reported to have competent specifications but the usual Pepsi logo on the back .."

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