"Top-tier idols were powerful marketing tools in China until scandal struck. So what are some smart future strategies for luxury houses? ..."
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Consumer and technological trends in China
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Of course technology plays a key role in the world’s (expected) largest consumer market!
Curated by
Leona Ungerer
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"Elderly KOLs are subverting expectations on Douyin and finding success as KOLs. But can luxury brands take advantage of these “silver foxes?”..." 
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"As the coronavirus has spread around the world, the culture of celebrities and influencers has seen an increased backlash in places like the United States, where many stars are seen as being out of touch with the realities faced by the vast majority of the population ..."
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"While most brands are incorporating zodiac animal in their Chinese New Year designs, Maybelline got influencers excited about its makeup with a mahjong set ..."
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"What if the thousands of fans of these luxury labels could all become virtual influencers for them? Thanks to a hugely popular new 3D avatar app called Zepeto, that kind of consumer engagement is no longer simply a fantasy ..."
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"Unlike their Western counterparts, many internet stars in China feel that being conventionally beautiful is a prerequisite for success ..."
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"The growing number of influential Weibo commentators are increasingly opening their own online shops or promoting products ..."
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"Luxury names lean heavily on celebrities in China, so does it matter when they need to cut ties with a big name and drop in another? ..."
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"China’s KOL industry after COVID will continue to evolve in China and in the West. KOL collaborations will remain an important marketing tool ..."
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"Making partnerships with influencers is becoming a more expensive and riskier proposition for brands—and fake followers are only one part of the problem ..."
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"Audiences in the Western countries may not be too familiar with Weibo, but it is a staggering success story in the field of social media and microblogging. What is Weibo? Launched in 2009, it is one of the popular social media platforms in China, with 650 million registered users, 129 million user..."
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"Fitness has been a rising focus for the KOL community in China thanks, in part, to a nationwide push for healthier lifestyles. ..."
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"With the largest middle class in the world, China is an attractive market for Western brands. However, brands face various challenges marketing in this dynamic and fast-changing market...."
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