Chinese fashion brands with European character are bucking the local identity trend – and finding a market in millennials and Gen Z | Consumer and technological trends in China | Scoop.it
From www.scmp.com - February 9, 2020 4:03 AM

"Patriotism might be in vogue for many Chinese fashion labels, but European-inspired brands like Juvil and Sans Titre are finding an enthusiastic audience at home, particularly among millennials and Gen Z with links abroad through travel and study ..."