"Chinese retailers are cashing in on International Women's Day, offering coupons and discounts on sportswear, cosmetics and healthcare to get women to spend more, dubbing the day "Queens' Day" and "Goddesses' Day" ..."
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Consumer and technological trends in China
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Of course technology plays a key role in the world’s (expected) largest consumer market!
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Leona Ungerer
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"Big brands are showering Chinese customers with discounts and promotions to preempt any potential negative press as World Consumer Rights Day rolls around ..." 
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