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What consumers want and how to give it to them?
This infographic isn’t a compilation of different unreferenced sources, rather it’s based on a single piece of research by Sociomantic Labs who polled over 1000 US consumers via ResearchNow, specifically to assess their attitudes toward online shopping and digital advertising.
‘It found that personalized ads lead to a dramatic improvement in a marketing channel’s perceived influence, as well as a channel’s ability to encourage consumers to take action’.
Their findings delved into shopper behaviour by understanding:
why and how consumers shop – interestingly, 41% visit a site with a ‘product in their mind’ to buy or research.how consumers use online shopping carts – 19% add to their cart to create a reminder/wish list.how consumers embrace targeted ads – 70% happy to receive ads andhow receptive consumers are to ad targeting – targeted content converts browsers to buyers.
The infographic provides more key highlights and Sociomantic’s site gives more details.
As I've long said, consumers don't mind advertising as much as some think they do...