Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Scoop.it!
New technologies have been developing faster than ever before. While mobile commerce continues to grow faster than expected, have you ever wondered, what are the most powerful and valuable online shoppers? Well, it is very possible that you came across with this term already. They are the so-called “Millennials”... Via Jeff Domansky, Os Ishmael, malek 
Scoop.it!
US mobile game revenues (including both downloads and in-app purchases) leads growth of $10 billion mobile content market as ebook and music downloads stagnate, according to new figures from eMarke... Via Shawnee Rivers
Deanna Dahlsad's insight:
Taking over ebooks
Scoop.it!
There are plenty of reasons consumers use smartphones to shop, ranging from access to product information to finding competitive pricing. And many shoppers find their own preferred path to purchase and their own reasons why. For example, as I wrote about earlier this week, consumers use both apps and mobile websites to shop and more find mobile browsers to be more convenient (More Mobile Shoppers Like Convenience of Websites Over Apps). Almost half (46%) of mobile shoppers say their shopping experience would be better if they could check available stock while in a store and almost a third (31%) want in-store Wi-Fi with a simple login. But some consumers don’t use any online tools to buy, primarily because they like to shop in a store where they can see and touch their desired products. Based on a large global study by PwC, of those who did not purchase online, here are the top reasons: 54% -- Prefer to touch/try the product52% -- Just prefer to shop in store43% -- Worried about security of personal data35% -- Don’t trust online payment methods25% -- Don’t have a credit/debit card
Scoop.it!
Mobile gambling has grown a lot over the last two years, with reports of up to 150% growth in mobile gambling services in one year. PocketWinnings.com's Mobile Gambling Infographic Via Shawnee Rivers
Scoop.it!
Always-on, always-connected consumers are spending more than one-quarter of their smartphone time with the home screen—not too surprising when one considers they pick up their phones around 100 times per day, according to research.
Laura Brown's comment,
January 24, 2014 2:01 AM
I see people who are obsessed with reading Twitter feeds and same for other social media. They worry about what they miss, some actually get upset about it. I don't. I check RSS feeds a couple of times a week and only read as far as I want to. I doubt I spend more than an hour including time to write up a post, make coffee or have a snack and repost or link to anything which interests me. I even skim read several posts from the feed.
Scoop.it!
There’s no question mobile devices are more important than ever in the online shopping landscape, but people still prefer PCs for researching and purchasing products and services.
Deanna Dahlsad's insight:
Note how completing a purchase via a mobile device was less common.
Deanna Dahlsad's curator insight,
December 5, 2013 11:45 AM
Note how completing a purchase via a mobile device was less common. 
malek's curator insight,
December 8, 2013 9:01 AM
Against rhetoric. Probably more research and more readings will explain the findings
Scoop.it!
Mobile devices have made it possible for people to shop anywhere, anytime, and apparently, they’re taking advantage. According to Millward Brown Digital, people who shop from their mobiles visit more retailer sites than those who shop from their PCs (6.2 retailer visits per month on mobiles versus 2.9 on PCs). Mobile shoppers also use search engines and social media sites more than PC shoppers do. With all that opportunity to capture mobile purchases (or lose them to rivals), there’s all the more reason for retailers to make sure their mobile strategy is airtight.
Deanna Dahlsad's insight:
It is nearly impossible not to notice some (more than) probably gender differences here; it sure looks like the men are shopping via mobile phone and tablet, while women are at the pc. This likely means big differences in terms of social sites, such as Pinterest, as well as in the shopping categories themselves.
Scoop.it!
Women really, really like their mobile devices. According to a new study from Time Inc. and Nuance Digital Marketing, 60 percent of women name their mobiles as the most important devices in their lives (significantly higher than men, at 43 percent).
Not only is their smartphone the first thing she looks at in the morning (for 78 percent), it consumes their free time throughout the day, when they use it for engaging with social media, texting and shopping. While this time spent on their mobiles would suggest opportunities to advertise to women, fully 91 percent of women dislike ads they consider intrusive.
|
Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tomorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.
|
Yes, in this flat and ever-changing era, we've to be technically advanced from every nook!
I typically hate stereotypes of any kind, but this collection of the common traits of "Millenials" was somewhat entertaining.
Are millennials a big chunk of your customers/prospects? Things about the Ms you might want to know [infographic]