Must Play

Great suggestions and close to what we are creating with http://www.crowdfunde.com. 

That is a great sentence and the core of gamifications many benefits - strive for outcomes not inputs. Logical and simple right? Not so much as it turns out.

We collect and gather things easier than we value them. This post points out how difficult it can be to focus IT development without a gamified construct. I would make the same point for Internet marketing.

The more focused on RESULTS the better we are in the highly relative world of Internet marketing. Relativity teachers that where we are and how we see influences what we see. True for Internet marketing too.

How can any system overcome its own Heisenberg problem - the act of observation changes what is being observed - simple gamify it and the point is if not moot at least rendered harmless.

Games focus competitionon a cherished result. Relativity says what we think is cherished today may be tomorrow's junk. Guess what? If your game systems are flexible and fast enough creeping relativity doesn't matter. You make your money back and then some as you move your camp to the next challenge.

So strive for outcomes not inputs and read my Gamification: Winning Hearts, Minds and Loyalty Online white paper:
https://www.atlanticbt.com/blog/gamification-white-paper-atlanticbt/

Fascinating rant.

Mobile Devices As Game Consoles
More evidence smart phones are really game consoles. I agree with Gamasutra's central idea - creating games should be serious fun. As we create mobile games we should embrace the OTHER side of the phone such as:

* GPS.

* Always ON.

* Always NEAR.

* Almost always logged in. 

These conditions are UNIQUE to phones and mobile devices. An XBox has an "Event Horizon" where everything STOPS for game play to start or resume. The phone's "Event Horizon" is almost infinite since phones are left ON and we stay logged in. 

These unique to mobile devices conditions CAN BE incorporated into game play. Like long distance chess our phones are capable of remembering our and our opponents last moves AND locating us in space and time. 

What if I walk into a Starbucks and the Starbucks Game is in progress? I can join in, watch or learn from the game. If all brands are publishers now I would argue all brands are game creators too, even more specifically the coolest brands will become mobile game developers and use our phones and mobile devices as the game consoles they are becoming.