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Big Data has become an essential part of the world of business, providing billions of data points from targeted audiences globally.

Data points are comprised of the market intelligence that have been gathered into consumer behavior, purchasing patterns and brand affinity across numerous verticals from auto, tech, gaming, health and beauty, entertainment, and travel, among others.

The customer intelligence derived from actionable data helps identify markets and customers, measure brand loyalty and pinpoint new trends; ultimately, helping companies understand what people think.

Big data doesn’t come from one source, but from a multitude of sources – surveys, focus groups, mobile feedback, purchase history and customer service to name a few...

Via Lauren Moss