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Not to mention, she says, how the alcohol industry would feel about the government telling their richest customers to curb their drinking. They much prefer that PSAs focus on young people. “This industry can well afford the much-touted ‘We Card’ programs,” says Sternheimer, “because teens usually don’t have the money for the expensive stuff that their parents can buy.”
The industry’s marketing to wealthy, white men, then, goes unchecked.
