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Scoop.it!
"Nearly a quarter (25%) of travelers say they don't feel adequately rewarded for their loyalty to travel and hospitality brands, suggesting there's room for improvement when it comes to these brands' retention and loyalty strategies, according to a new study by Yes Marketing ..." 
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Scoop.it!
"As customers, why do we continue to spend money with companies that create constant hardships for us? ..."
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"A new report suggests most companies simply don't understand how effective social media can be for customer service, and majority of brand feedback people leave on social sites is ignored ..."
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"Making sure you have a long-term plan to engage with and nurture customers will make the difference in your business, David Grimes argues in this piece. ..."
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"What factors do consumers consider when they’re in the midst of booking their next leisure travel plans? SmarterHQ, a leading personalization platform, can confidently tell the travel and hospitality industry that loyalty programs are not one of them ..."
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"Consumers have different feelings about brands and how likely they are to use and re-use a particular service - but is loyalty diluted because of the web? ..."
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"As brand loyalty dwindles, Hilton and Marriott have begun campaigns encouraging consumers to skip web agents like Expedia and book directly for low prices and perks ..."
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"Travel requires us to look beyond our comfort zone this stands true in terms of Brands and products we use. Local brands are not just cheaper they might be better sometimes ..."
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