Cybersecurity Leadership

Security and privacy teams working with sales, marketing and design ensures a good user experience while protecting data and maintaining regulatory compliance.

Competitive forces and market dynamics in many industries have led more organizations to focus on digital transformation projects to modernize their applications. A key driver for these projects is improving customer experience. To be successful, organizations must provide a stellar experience at each juncture of the customer journey to gain a competitive advantage.

  The EU General Data Protection Regulation (GDPR) strengthens and unifies data protection for EU citizens and – crucially – gives individuals the power to decide which brands can use their personal data, and for what reasons. Companies that fail to comply with the regulation, or fail to report instances of data breaches within 72

Cybersecurity is no longer relegated to the IT division. It affects every company department, every step of the product or service journey and every customer. Amid the increase in ransomware and other attacks, emphasizing your company’s cybersecurity can be an effective and powerful marketing tool.  

A recent study by Gemalto has shown just how damaging data breaches are for customer retention Data breaches have been making news in recent years, and the threat of data