Ferrari Is Building Its First Luxury Hotel In Barcelona | Good Things From Italy - Le Cose Buone d'Italia | Scoop.it

Ferrari has big plans to move into hospitality. The luxury car company has announced that it is planning to open its first-ever hotel and second theme park right outside Barcelona, according to HotelChatter.


The hotel and park will be located in Spain's PortAventura resort. 

From the newly released renderings, it looks like Ferrari's luxury hotel will be "Ferrari red" and meant to resemble the grille of one of the automaker's iconic cars.


In addition to a large outdoor pool, the hotel will include 250 rooms, multiple restaurants, and a driving simulator, the company said in a press release.


Meanwhile, Ferrari Land will include attractions for "visitors of all ages," including Europe’s "highest and fastest" vertical roller coaster.