Design, Science and Technology

I selected this article from Curatti written by Martin Shervington because it explains how to successfully connect with your customers.

True marketing today is based on customer service online

Bring More to Your Clients

Being active and involved with your customers is the key to growth in sales. I agree that your business can better provide for them by staying on top of questions and feedback.

Shervington shows you several ways to improve your customer service strategy through relationship building.

Here's what caught my attention:

• When using social listening your business will need to pay attention to both the facts and the emotions of your community in order to be effective in meeting their needs.

• Evaluate your current sales process and how you are following up with your customers. Find out what results this is producing -- more than likely this can be improved upon.

• If your company includes a team or employees make use of their knowledge and expertise. This provides a friendly atmosphere for your clients.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/Q9bV308yFKA

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