Information Technology & Social Media News

How can you use social media to boost your brand?

Choosing between Facebook and LinkedIn might not be an easy choice. You probably know both platforms as a user. Let's try to analyze those two systems in order for you to decide which one to use.

Social Media Anxiety
Got to love social media. First social media has to prove it matters and isn't just a game then people worry about "doing it wrong". Yes there are "wrong" ways to create social media content...remember when we all started sharing exactly what was happening in the moment? Don't do that anymore.

Next we had the quote stage and now we seem to be getting the idea of how to surf social media. Some still have anxiety about jumping in or doing the wrong thing. 

The half-life a tweet is hours. Remember you are in an ocean of content, so surf don't try to hold, compress or rule it. Here is another anti-anxiety pill for SMM. Look around, I've yet to follow or RT someone so brilliant I shouldn't be allowed in the same social space (lol). Yes they are out there, but I may never find them :).  

Social media is the great level. What you can SEE and FEEL fast is we all have the same obsessions, fears, strengths, weaknesses, doubts and frustrations. Social shows our humanity in all its glory and aspirations.  

 
Here is the other issue. If you are an Internet marketer, and who isn't these days, then social media anxiety can HURT. Don't let your "Sistine Chapel" perfectionism stop you from making social media mud pies. M  

This infographic recommends three broad areas to evaluate when assessing content marketing success. With more than 90% of companies now doing some form of content marketing, the logical question is: how do you know if you’re doing it well?

In terms of “what” to measure, this infographic from Brandpoint recommends three broad areas to assess:

In terms of “how” to measure success, CMOs utilizing a sophisticated web presence optimization framework for maximizing content marketing results will likely embrace tools for measuring competitive multi-channel marketing metrics—not just “are we making progress?” but also “how are we doing compared to our competitors?”

Read more at the article link...

Women control Word-of-Mouth and about 90% of purchases in most households. If an Internet marketers communication doesn't resonante with women the idea, campaiign or website is SUNK. 

Will we all have Social Media Command Centers soon? A: Yes

Thinking of the increasing importance of NOW I set out in search of the New Now. The New Now changes the way we think about content.

Instead of working from evergreeen conent OUT to NOW we must move backwards because NOW is the biggest gear in any content marketing engine now. This piece explores the implications of the New Now on SEO and content marketing. 

Infographic on building business branding with 5 professional digital tools online marketing with social media marketing & applications to increase branding

30 Ecom Strategies & Tactics To Master
No wonder most ecommerce teams feel overwhelmed. Off the top of our heads we came up with 30 complex "mini-systems" that must be mastered to create greatness in online commerce.

Gone are the days when a little of this and that could win the day in online retail. Today all 30 of these tactics and strategies dance together requiring sophisticated understanding of individual trends, tools and ideas to win.

Things change too fast to really KNOW anything. Instead teams must surf waves, learn and fail fast and then wax up their boards for another wild ride.

Did we miss any BIG IDEAS your ecommerce team is managing. Soon we will support this infographic with a http://www.Curagami.com post to further explain each strategy and tactic. In the meantime let us know what we missed in comments or email martin(at)Curagami.com.

Thanks and remember DEEP SLOW BREATHES and if you aren't having FUN your visitors will know. They will feel it.

Imgur is home to the web's most popular image content, curated in real time by a dedicated community through commenting, voting and sharing.

Did you know that Google raked in $50 billion in 2012? It has come a long way its early days, back when it was known as BackRub.

Social media is one of those things that businesses of all sizes know that they need to do, but they are not really sure how to do it, where they can find the time to do it, or if they are willing to pay someone else to do it.

Social media marketing facts, figures, and statistics are displayed in this handy infographic.

Yesterday's webinar with Dr. Natalie Petouhoff (@drnatalie) was a valuable hour of conversation on measuring ROI of social media. Dr. Natalie is not only U

One of the most asked features of Buffer is a way to schedule retweets. With today's brand new update you can now schedule retweets from the web and any mobile device:

I think this Infographic has aged. If you follow its outline you risk talking to yourself about yourself, a social media No No. Here is how I would rest the ideal 50 social media work week (as if such a thing actually existed :):

8 Hours Curating
4 Hours Bogging (writing)

4 Hours Listening (checking Topsy and quantifying results)

4 Hours Conversations (curating comments, commenting on others)

4 Hours Research, Planning, Analytics

4 Contignecy & Emergencies

4 Movements (i.e. "super campaigns")

8 Hours OPEN

============

40 hours

I don't believe is schedule every minute of any social media outline. There must be larger blocks for responding, planning, analytics and tweaking. I also don't like "campaigns" as much as created temed movements. 

Social Media Is My JOB
After the Evolv study came out showing how social media addicts may be a company's best employees I realized Social Media, something I'd been feeling guilty about spending time doing, IS my job as Marketing Director for the web design and software development company Atlantic BT in Raleigh.

"One of the many undying questions from web publishers, marketers, and regular web users is "what makes something go viral?" which, coincidentally, is also something Microsoft is working on.

Today the company revealed a new research project called ViralSearch that uses a search engine to identify the most popular content on Twitter. 

ViralSearch scans billions of pieces of information, including news, photos, and video, and assigns a virality rating to the most popular topics based on how the content was shared via Twitter".

Read More: http://venturebeat.com/2013/03/05/microsoft-unveils-viralsearch-a-twitter-search-tool-for-finding-viral-content/