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Rescooped by Yves Carmeille "Libre passeur" from Public Relations & Social Marketing Insight
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How To Create An Infographic Your Audience Will Love

How To Create An Infographic Your Audience Will Love | KILUVU | Scoop.it

Infographics are used heavily in just about every niche now, and vary from deadly boring to downright amazing.

But what makes the difference between the two?

It all boils down to this: infographics go viral because they catch the attention of the audience they are intended for. If the person or organization creating the infographic doesn’t know their audience and doesn’t know what that audience wants or needs, the infographic is going to be dead in the water. Before you ever sit down to create an infographic, take a good long look at hat

Before you ever sit down to create an infographic, take a good long look at who you’re creating it for and why....


Via Jeff Domansky
Jeff Domansky's curator insight, August 20, 2016 11:58 PM

Tips to help you produce a better infographic.

Rescooped by Yves Carmeille "Libre passeur" from Public Relations & Social Marketing Insight
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The Science Behind Why Our Brains Crave Infographics (In an Infographic)

The Science Behind Why Our Brains Crave Infographics (In an Infographic) | KILUVU | Scoop.it

Think back to your first memory: Can you still see the watermelon pink dress you wore? Do you remember the unique checkered pattern of your father's jacket?

Our memories are often linked to visual and sensory elements, while the words spoken or read can be more hazy. That's because our brains have a high capacity for storing visuals in our long-term memory, while text enters our working memory, which is limited. 


This contributes to why infographics and the inclusion of visual content in online information has been so successful. Readers crave visual breaks from the overload of text-based information that floods our daily browsing and work-related activities. 

NeoMam Studios studied how people process visual information, how visuals affect the way we read, and why graphics are so appealing. Discover the science behind why our brains crave infographics....


Via Jeff Domansky
Jeff Domansky's curator insight, June 5, 2016 11:51 PM

Here's why our brains crave infographics... in an infographic.

Jeff Domansky's curator insight, June 6, 2016 12:00 AM

Here's why our brains crave infographics... in an infographic.