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This piece was written by Geoff Livingston.  In today's online world social scoring systems like the new Klout matter, unfortunately. For example, some jobs are tied to scores now

 

 What's The real truth?  

When real researchers parse influence: they found true influence comes from those who are closest to us in our on and offline social networks, our peers".

 

As the old adage goes, "You are who you hang out with".

 

**Peer pressure influences us more than a person with a high Klout score. It's when peers start discussing an idean en masse that they feel safe in discussion that often leads to action.

 

What about the influencer, the big time blogger you ask?

 

**they may be communication channel for ideas, and their take on those ideas can sway loyalisst fans who serve as peers.

 

**Generally, their writings serve as a credibility point for readers, just like Consumer Reports and nothing more

 

**True meaningful interactions beyond social platitudes don't scale after a certain point.

 

**Dunbar's theory which states that an individual can only sustain stable social relationships with a community of approximately 150 people.

 

**Applied, it’s not that a person can’t have more friends than 150, but the more relationships someone maintains they become increasingly superficial.

 

We choose to be Influenced

 

**By choosing our friends, we're also choosing to be influenced by their ideas, beliefs and behavior systems. Often their ideals are close to or similar to ours before we spend time together

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

Read article and see video here: [http://bit.ly/NW7OMt]

 

Image by Eyesplash

Via janlgordon

Conversation Agent quotes on Influence from Valeria Maltoni It's the age of the connected customer and people are now comfortable using technology to share -- privately or in public.

 

Here are some highlights:

 

How social currency influences behavior

 

**Social influences include peer pressure and social exchange. The latter is stronger than an economic motive.

 

**Most human interactions consist of an exchange of value. From a psychological standpoint, actions like sharing signal desire for self expression, need for validation, and social status recognition, and also simply altruism and affinity with a group or cause.

 

**Both social influences are amplified in public settings.

 

Psychologist Robert Cialdini documented six principles of ethical persuasion:

 

**social proof

 

**authority

 

**affinity

 

**commitment

 

**consistency

 

**reciprocity

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

Read full article, see slideshare, images here: [http://bit.ly/VySDuu]

Via janlgordon

This piece was written by Belinda Stinson for Jeff Bullas's blog

 

Jan Gordon: My commentary

 

This is one of the suggestions that was mentioned in tis article but I can't stress this enough, it should be #1

 

After you've discovered who the right influencers are, always look for ways you can sincerely contribute to them that is meaningful, then find ways to leverage the relationship and make it a win/win for both of you. 

 

Intro:

 

 "if you want to grow your business, you need to know who the influencers are in your field, learn from their expertise and build a productive professional relationship with them".

 

Why leverage influencers?:

 

"Influencers are hubs of information, they have many followers who respect their recommendations and opionions and being featured by them sends a powerful amount of targeted traffic your way - It's good old fashioned word of mouth recommendations on steriods"

Here are a few ways to discover influencers that I personally do myself:

**Twitter Lists - Twitter is a great untapped resource for finding influencers and keep track of what they are posting

**Groups and Forums - These are valuable sources of information.

**Podcasts and webinars - This is a great way to find key influencers - whether it's through interviews, presentations, information products of their own or curated information by others

Here are a few ways to build relationships that I've found very effective in finding influencers in my industry:

 

**Connect through the social media platforms they use

 

**Share the posts that are of value to your audience, retweet & quote their content, share, comment and like their Facebook posts

 

**Help promote what they are involved with, including charity causes, seminars, conferences, publiations and promotions

 

Selected by Jan Gordon covering, "Curation, Social Business and Beyond"

 

See full articles here: [bit.ly/Nw9xqY]

Via janlgordon