Creating a content marketing campaign calls for good, strategic planning. This guide helps you cover the bases to use a content calendar in your marketing.
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Scooped by Brian Yanish - MarketingHits.com |
Creating a content marketing campaign calls for good, strategic planning. This guide helps you cover the bases to use a content calendar in your marketing.
Scooped by Brian Yanish - MarketingHits.com |
"Great" content and long-form content are not the same thing. In this post, Rand explains the difference, the reasons for the correlations, and an alternative path to making content that accomplishes your goals and those of your audience.
Scooped by Brian Yanish - MarketingHits.com |
According to a new study by Forbes and Turn, 64% of executives surveyed “strongly agree” that data-driven marketing is crucial to success in a hyper-competitive global economy. Data drives all aspects of marketing and without doubt is the most valuable resource for marketers today. Today’s consumers are moving faster than ever before and data is a critical ingredient for driving meaningful and personalized communications with consumers across multiple channels. Here’s a short guide to cross-channel marketing and how data drives success in the age of the connected consumer.
With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of story to convey a message and build stronger brands. Conspicuously absent from most content strategies, however, is the granddaddy of all content marketing: writing a book.
Content marketing is in its relative infancy, but those who do it well are reaping huge benefits. And those who do not are missing out on a customer base that could really grow their businesses. Gone are the face-to-face relationships that businesses used to have with their customers; now relationships have to be built online. If you are making these content marketing mistakes, you are not building those relationships, nor are you improving your SEO.
Common content marketing mistakes and easy fixes.
Effective content marketing means information. It's not about sales, unless it's a landing page.
Here at Convince & Convert Media, we produce three podcasts. Most frequent is my nearly-daily video showJay Today (read this post to see how we make 8 pieces of content out of each episode).
We also produce Social Pros, the podcast for real people doing real work in social media. This show is in its fourth year, and new episodes are launched weekly.
Our newest addition is Content Pros, where the tips and tricks of the world’s best content marketers are revealed. That show releases two new episodes per month.
All of these shows (and 550 more) are rated and reviewed at our MarketingPodcasts.com site, the first search engine for marketing podcasts.
We’ve been producing podcasts for quite a while, so I wanted to provide this checklist of some of the steps we take that might help make your podcast better and easier to get on the air....
Jay Baer shares the 12-step process he uses to produce his podcast shows. You may never need to go this far in your podcasting but it is an incredibly detailed blueprint if you decide to go full speed.
Tony Randall By now most internet marketers are familiar with the phrase "Content is King" but this really is nothing new. It always has been king and it always will be.
Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty. Nowadays people also look for the facts and useful information about the products and services that they find interesting instead of ads.
So engage your audience with unique & useful story/ information of your services or product. Provide your information precisely not with bag of unnecessary stuffing of keywords. Make your content king in the marketing world and become a great Marketer....
Useful guide to content marketing and SEO.
Useful guide to content marketing and SEO.
Reorganize, Rewrite and Retire Content by Douglas Karr on Marketing Technology Blog
Read More Here: http://bit.ly/1y4TyrQ
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It’s that time of year again.
Time for the predictions, assumptions and insights about the coming year to make their way into the mainstream.
Staying up to date and relevant has never been more important for marketers. Over the last decade, we’ve seen dramatic shifts in online marketing, which if left ignored can have a detrimental impact on your ability to drive growth.
At the heart of the matter is the intersection of social media and content marketing. You can’t have one without the other: effective social media engagement requires rich content and good content needs a viable distribution channel.
To help shed some light on what’s in store for 2015 (and look at how 2014 has played out so far) the Content Marketing Institute and MarketingProfs have once again combined their efforts to release the 2015 B2B Content Marketing Report.
While you can read the full report here, I’ve pulled out some of the more interesting social media stats (below) and included an infographic that we created to give you a helpful snapshot of the key takeaways.
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Over Planning Can KILL Your Content Marketing
We see a lot of experts, gurus and people who should know better sharing yesterday's advice. We've read thousands of words about the importance of goal setting, planning and objectives for content marketing.
People talk about creating content marketing calendars and planning everything to within an inch of your life. Good luck with that. Might have worked 3 years ago, but today's social / mobile / connected world means you need to become a NOWIST.
This Curagami post embeds the influential Joy Ito TED talk about becoming a Nowist by pulling from the network to meet demand. Your content needs to do the same.
AND You need to digitally listen. We riff a few paragraphs about what it means to digitally listen such as FOLLOWING those who follow you, Retweeting and curating content from your customers and brand advocates.
Next time you read 1,000 words on planning your "content calendar" STOP and read this Curagami post so you don't over plan your content marketing.
Great post and insight by @Martin (Marty) Smith sure to help you with your content marketing.
Social media automation is not without risks. It reduces one-on-one interaction and can seem spammy, and if you're not careful, you'll spread one mistake across all your social media platforms.
Done correctly, social media marketing is a time-consuming endeavor. It regular participation and by definition, that takes time. By automating some of your social media tasks—preparing the day’s posts in advance, for instance, and setting them up to auto-post at a time you designate—you'll maintain a steady social media presence with a reduced investment of time.
But social media automation is not without risks. It reduces one-on-one interaction and can seem spammy, and if you're not careful, you'll spread one mistake across all your social media platforms. For most busy digital marketers and small business owners, though, the potential benefits outweigh the risks. To start automating your social media efforts, read on....
Works magic on your productivity
IFTT is an integral tool across different social media, a seamless operation
I absolutely agree, there still needs to be careful thought put into curated content. Never post blindly.
Over the past few years you may have noticed a change in the way you are consuming content. With more and more large companies looking to find ways to connect t(...)
Scooped by Brian Yanish - MarketingHits.com from Must Market |
Stop wasting time on content marketing tactics that don't deliver. This infographic reveals which types of content work best, and the metrics you should track.
Marty Note
At our startup Curagami (http://www.curagami.com) we had an epiphany. Most valuable content is THEIRS not YOURS. Testimonials rock. We knew that :). M
One of the best ways to learn about the content marketingindustry is to study what others are doing. Over the past three years, it’s been our pleasure to observe the field and, more specifically, identify those who are making us think about successful content marketing in new ways.
Today we are excited to announce the finalists for the Content Marketer of the Year, each having already received the following recognition in their individual categories...
Great content marketing lessons and inspiration. Recommended reading 9/10
Stories from the best of the best in content marketing.
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Here is the ultimate guide to content marketing optimization. It breaks content optimization into 5 categories with 50 tactics. It's more than just search!
Having a Content Marketing System is no longer an option. The social web makes it possible for personal brands and big brands alike to promote their content hereby raising the bar to be heard much higher.
It's critical that you are able to maximize your social media presence and convey your expertise and influence as an Authority in your niche.
If you are looking to have your blog posts shared on social media, you best provide mobile viewers an exceptional user experience. A new Forrester survey of 37,000 consumers found that mobile users are more likely to share a branded post than desktop users. While 28% of desktop users share branded posts that rises to... Continue Reading
I would totally agree, make the whole site mobile friendy.
Corporate and branded content gets shared more on mobile than desktops.
From Kevin O'Keefe (via Real Lawyers Have Blogs) "Want blog posts shared on social? Design for mobile users" post:
"A new Forrester survey of 37,000 consumers found that mobile users are more likely to share a branded post than desktop users. While 28% of desktop users share branded posts that rises to 40% of tablet users and 36% of smartphone users.
In addition, almost half (49%) of tablet and 46% of smartphone users engage with corporate content via likes, shares or comments, compared with just 37% of desktop social users."
My Takeaway: You need to use responsive design for their blog posts and ensure that it looks good and is eye-catching on mobile devices to maximize that it gets read, liked and shared.
Scooped by Brian Yanish - MarketingHits.com from Must Market |
The New New Marketing
There was a time before the web when "digital marketing" was somethign you did with your fingers. Then everything changed. Change came fast and furious thanks to Moore's Law - Integrated circuit POWER goes up exponentially even as costs plummet.
Once our digital world got to a certain point, let's call that point X, acceleration accelerates. Mobile throws gasoline on the social fire and gets answered by social media marketing with rocket fuel on the fire.
The resulting explosion in a kingdom called BRANDING in a land far, far away once upon a time...
Read the Curagami Story and worry less :). M
You gotta read this, Marty's done it again!!!
Scooped by Brian Yanish - MarketingHits.com from Content Marketing |
Content marketing + growth hacking = content hacking. Here are 9 simple content hacks to take your blog traffic and conversions to the next level.
Great tips on how to drive traffic with content marketing. I will have to check out Medium again.
Creative Blog it will drive huge traffic for your Business site or blog.necessary to follow the step by step method it will generate consumer point of it was generate huge' Word of mouth' functionality
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When marketers say that stories engage your readers, it’s not fluff - it’s psychology, and it’s incredibly powerful. Here's how to harness it.
Great article, thanks for sharing @Dr. Karen Dietz. The power of a story has made companies like Disney millions. Who doesn't like a good story?
Are your "stories" engaging your blog and posting readers?
Should we spend more time honing our Story Telling skills?
Scooped by Brian Yanish - MarketingHits.com |
This video cover a points related to content and blogging and discusses how to build trust through your blog.
When Jay-Z released “D.O.A. (Death of Auto-Tune)” back in 2009, he took it upon himself to “draw [a] line in the sand.” He pointed out that auto-tune had become a victim of its own success, with everyone jumping on the bandwagon and many artists using it as a crutch or a gimmick rather than a way of taking music to new and innovative directions.
It was a polarizing yet seminal moment in Hip-Hop culture.
The Problem With Infographics
The marketing industry is having a similar moment with infographics. Over the last few years, infographics have become one of the most popular ways to build inbound links.
Publications are so saturated with infographics that there is an entire industry devoted just to highlighting and critiquing infographics published elsewhere. It’s safe to say the novelty of infographics has worn off, but the oft-mentioned quality control and saturation issues aren’t the only reasons for it.
Infographics aren’t dead, but it is time for marketers to draw a line in the sand and reclaim the medium. It starts by understanding the problem with infographics and then addressing the issues one by one.
As Google is slowly killing traditional SEO link building methods, we are seeing a wave of content marketing adoption taking over the internet. Google wants you to earn links, not build them.
Emotive subjects are more likely to be shared on social media. Whilst this would certainly true for Facebook, I'm not convinced wrt LI.
Ne reste plus qu'à intégrer ces éléments dans sa stratégie de contenu :-).
Pour aller plus loin : www.laboiteadonuts.fr/formations !
Great list for remembering what compels us to consume this thing called social media.
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If you are going to create #contentmarketing these days it better be EPIC. There is way too much noise. Only Epic Content will do. Here are 5 Easy Steps To Create Epic Content Marketing:
* Get your C-level executives to BELIEVE.
* Think Mobile First.
* Work with customers and creating a "commons".
* COPE (Create Once Publish Everywhere).
* Write a Content Marketing Mission Statement.
Set the stage with those easy steps and EPIC is possible, epic content marketing is probable IF your commitment is strong, you learn fast and you don't mind failing a little. Remember the content you write is NOT about you.
Epic content marketing is always about CUSTOMERS. Answering questions, solving pain points and finding innovative ways to be "of service" are all great ideas for your EPIC content marketing.
The practice of using article directories as a way to build links for search engine optimisation strategies is one that has been around for a long time, but now Google’s Matt Cutts has spoken out against this tactic. But, don’t worry; there are still legitimate ways to build links to help you get higher rankings. …
MarketingHits has many different types of clients, the ones that regularly post content to their websites and social media accounts do see a higher amount of traffic and in turn, leads.