Psychology of Media & Technology
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Psychology of Media & Technology
The science behind media behaviors
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Scooped by Dr. Pamela Rutledge
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Facebook Joins Instagram in Testing Hiding ‘Likes’ From Posts

Facebook Joins Instagram in Testing Hiding ‘Likes’ From Posts | Psychology of Media & Technology | Scoop.it
The social network has been hiding the number of likes and views from some users, testing whether it promotes expression and cuts back users' needs to feel popular.
Dr. Pamela Rutledge's insight:

Removing the likes that other people have doesn’t change our need to compare ourselves.  Social comparison is instinctive and works both up and down.  Without likes, people will use other symbols and markers of status, popularity and validation of who or what’s important to navigate the social landscape.  Removing likes is pandering to moral outrage but doesn't change any fundamental drivers.  Solutions?  Media literacy, critical thinking and self-efficacy.

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Cambridge Analytica Shuts Down After Facebook Data Scandal

Cambridge Analytica Shuts Down After Facebook Data Scandal | Psychology of Media & Technology | Scoop.it
The Facebook data breach scandal was too much for Cambridge Analytica to weather, and the company announced it is shutting down. After reports that Cambridge Anayltica had misused consumer data, the company says it was not able to attract new clients, and it lost existing business due to negative media coverage.
Dr. Pamela Rutledge's insight:

Whack-a-mole anyone? Cambridge Analytica may be closing, but execs still have all the data from 87 million Facebook users they used to generate personality profiles.  Not only did they abuse data policies, but there are other indicators of the corporate culture: "the company’s reputation was further damaged after reports that CEO — who has since resigned — Alexander Nix had discussed using bribes and sex as strategies to entrap political opponents."  Behavior that's OK at the top, is by default acceptable throughout the organization.  Potential clients, I have some words for you: 1) Due Diligence and 2) Halo-effect.   

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Don’t Call Stephens the "Facebook Killer"

It may be catchy, but it’s irresponsible to call Stephens the Facebook killer. It's not about Facebook.
Dr. Pamela Rutledge's insight:

When people are afraid, they look for something to blame.  Finding a “cause” gives them the illusion that the world makes sense and feels safer.  Thus it’s easy to see how there will be a tendency to target social media tools such as Facebook. The bottom line, however, is that social media doesn’t cause crimes or lure people into committing them.  That line of logic, while it may hold psychological and political appeal, fans the flames of technophobia and doesn’t solve any real social problems.

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Why do we need personality tests to tell us who we are?

Why do we need personality tests to tell us who we are? | Psychology of Media & Technology | Scoop.it
We like personality tests because we crave confirmation of our qualities — they validate us and make us feel seen.
Dr. Pamela Rutledge's insight:

“In spite of the relative sophistication of society today, people remain a mystery to themselves as well as others — and they are always curious to get a bit of insight or confirmation as to what they’re really like,” says Pamela Rutledge, director of the Media Psychology Research Center, and faculty at Fielding Graduate University.

“People like external validation of their qualities, particularly strengths. In spite of the frivolity of so many of these "personality tests", we are tempted because we all have an existential craving to be validated and ‘seen’ and know how we fit in relative to others.”

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7 Appropriate Ways To Handle Grief On Facebook When You Lose A Loved One

7 Appropriate Ways To Handle Grief On Facebook When You Lose A Loved One | Psychology of Media & Technology | Scoop.it
Psychologists and people who have mourned online share what they wish people knew about expressing grief on Facebook.
Dr. Pamela Rutledge's insight:

Reaching out and sharing a thoughtful anecdote about a loved one is almost always appreciated.  It reinforces our sense of meaning and purpose in life to show how people matter.  It make us feel supported in the grieving process.

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