Psychology of Media & Technology

Peanutize Me! is a great example of creating content that links brand and identity.  High on entertainment, low on "sell.'  Fox Films invites you to translate yourself into a character in Charlie Brown's world.  In order to create an avatar, which, by the way, is fun, you have to evaluate yourself against the options available.  Which hair is 'me'?  Or not me?   As crazy as this sounds, your brain is off on a journey.  Whether your avatar is somewhat accurate or if you get wildly creative doesn't matter.  You have to self-reference to create either.  You are already projecting yourself into the world you now share with Charlie Brown. That simple act avatar creation has changed the relevance of Peanuts.  Will you go see the movie?  I don't know.  But either way, your meaning-making antennae are sensitized to pick up references to your new world.  The fact that you are in it means it's something to share. #brandpsychology #mediapsychology