Psychology of Media & Technology

Happy to be tagged an optimist about technology by Pew Internet. My thoughts on the new normal: Starting with Generation Z and going forward, internet and 24/7 real-time connectivity will no longer be viewed as a ‘thing’ independent from daily life, but integral, like electricity. This has profound psychological implications about what people assume as normal and establishes baseline expectations for access, response times and personalization of functions and information. Contrary to many concerns, as technology becomes more sophisticated, it will ultimately support the primary human drives of social connectedness and agency. As we have seen with social media, the first adoption is noncritical – it is a shiny penny for exploration. Then people start making judgments about the value-add based on their own goals and technology companies adapt by designing for more value to the user – we see that now in privacy settings and the concerns about information quality…. Technology is going to change whether we like it or not – expecting it to be worse for individuals means that we look for what’s wrong. Expecting it to be better means we look for the strengths and what works and work toward that goal. Technology gives individuals more control – a fundamental human need and a prerequisite to participatory citizenship and collective agency. The danger is that we are so distracted by technology that we forget that digital life is an extension of the offline world and demands the same critical, moral and ethical thinking.