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![‘Emma Approved’ Turns Its Plot Into A Real-Life Charity Drive [#Transmedia] | Psychology of Media & Technology | Scoop.it](https://img.scoop.it/nY3Wkp80AlJWfBzhF9UxnDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
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Rescooped by Dr. Pamela Rutledge from Transmedia: Storytelling for the Digital Age |
Scoop.it!
Dr. Pamela Rutledge's insight:
Harnessing the power of narrative and the passions of fans has tremendous potential for innovative approaches to CSR.
Sam Gutelle: "Pemberley Digital has established itself as a leader in transmedia YouTube entertainment. [...] With its latest transmedia tie-tin, Pemberley is leveraging its uniquely dedicated fanbase for a good cause."
An interesting turn of events.