Psychology of Media & Technology

More and more people are watching the Olympics online and via mobile devices, according to a recent article in the Financial Times.  Media channels frame how we interpret messages and raise a multitude of questions in how we understand information.  These questions are equally important for media producers and brand marketers to consider. For example, is it news or word of mouth?  Where is the source?  How often  do we see it?  What do we notice when we view on a small screen?  Who are the curators?  These types of questions were behind the dissertations by Rafa Linera-Rivera after the Sochi games and my work from 2008 Beijing Olympics looking at the impact of media choice on perceptions of China as an enemy.  Rio should be asking similar questions in how the Olympic coverage is impacting their brand.