How analytics will help marketers succeed at mobile coupons | qrcodes et R.A. | Scoop.it
From www.mobilecommercedaily.com - February 11, 2013 5:58 PM
Marketers are using a variety of factors such as location to target mobile coupons. However, lack of personalization from not using analytics is causing some brands to fall behind.

Via Fabienne PUEL