Simply Social Media
2.1K views | +0 today
Follow
Simply Social Media
Sharing the best social media tips and tactics with the emphasis on SIMPLE <a href="http://www.socialimpakt.com" rel="nofollow"&gt
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

The greatest content marketing case study in history

I was going through some old files from classes I taught years ago and came across the most beautiful and wonderful content marketing case study. It is my all-time favorite because it touches so many bases and I thought I would pass this along to you for a little fun and inspiration.

First I have to explain that this case study was featured on a General Electric blog that is now defunct and I can no longer find a link or the original article. I even asked GE for help but they could not locate the story either. So, you’re just going to have to settle for my description of this case. Here we go....

Jeff Domansky's insight:

Mark Schaefer shares an excellent GE case study.

No comment yet.
Rescooped by Jeff Domansky from Public Relations & Social Marketing Insight
Scoop.it!

New Research, Comparing Social Network Trends for 2014 | Social Media Examiner

New Research, Comparing Social Network Trends for 2014 | Social Media Examiner | Simply Social Media | Scoop.it
Explore four major findings from research reports tracking social network trends in social media marketing and the content that works best on each.
Jeff Domansky's curator insight, April 10, 2014 2:00 PM

Which social media channel will work best for you? Depends. This guide will help you choose your channel.

ReCom's curator insight, April 11, 2014 3:38 AM

Intéressant pour prouver l'efficacité de LinkedIn en terme de prospection 2.0

Rescooped by Jeff Domansky from Public Relations & Social Marketing Insight
Scoop.it!

Five Top Mobile Marketing Campaigns | 60 Second Marketer

Five Top Mobile Marketing Campaigns | 60 Second Marketer | Simply Social Media | Scoop.it

Are you trying to figure out how to use mobile marketing to grow your sales and revenues? Here are five mobile ad campaigns you can use for inspiration.

 

1. Heineken Hits the Back of the Net with Dual Screen Game In 2011, UEFA Champion’s League sponsor Heineken introduced an innovative ‘dual screen’ app that let fans interact via their smartphones as games were taking place....

Jeff Domansky's curator insight, May 13, 2013 3:03 PM

Good learning from five social marketigcase studies.

Rescooped by Jeff Domansky from Public Relations & Social Marketing Insight
Scoop.it!

Can Social Media be Your Primary Marketing Strategy?

Can Social Media be Your Primary Marketing Strategy? | Simply Social Media | Scoop.it

Social media as a primary marketing strategy is tempting, but it doesn't work well for everyone. Learn some of the pros and cons here....and the solution...

 

It is no secret that social media is turning into quite the process. It’s becoming more and more important, so many different tools and advice columns keep popping up to help businesses and individuals stay organized and successful when it comes to this newer marketing effort. This has caused many companies to create a full-time social media position for experts to help manage the many social accounts, follow analytics, get creative with engagement, etc. It takes a lot of time and effort, but the payoff is only increasing as social involvement increase, so it’s easy to ask yourself: Can I get away with making my social media strategy my primary marketing strategy?...

Jeff Domansky's curator insight, May 9, 2013 2:08 PM

It's a great question and a thoughtful answer for marketing and social marketing pros to consider.

Rosie Ioane Mulipola's curator insight, May 9, 2013 7:05 PM

I found this article quite interesting because it explains how social media can actually be a tool in being your primary marketing strategy. The artile lists out ways it can help and what the cons are because it doesn't work for everyone. This strategy can potentially show success if you are on a very small budget, for example small businesses or starter businesses, using social media is an inexpensive way to get their brand or information across to the public. also targeting an audience active on social media is another way of earning success while saving money but research on this should be done to ensure that your audience is highly active on social media and that your products or services are what this group of people whatever age you're targeting is what they may be interested in. This article goes on to list other potential ways a bussiness can gain success through use of social media while also stating that a primary strategy does work well but rarely works as your only strategy, in other words as your businees progresses and changes so does the need for strategy in order for your service or product to reach other potential markets and not only those on social media.

 

Rescooped by Jeff Domansky from Public Relations & Social Marketing Insight
Scoop.it!

How mobile marketing is different from traditional marketing

How mobile marketing is different from traditional marketing | Simply Social Media | Scoop.it

Many businesses use the same strategies for their mobile marketing that they use in traditional marketing. They shouldn’t. Each campaign depends on appropriate segmentation for your vertical.

 

For example, a cosmetics company should focus primarily on women at specific ages, depending on the product. A shop that sells wheelchairs and hospital equipment probably shouldn’t be selling to healthy people. Gym memberships target adults rather that children. You get the general idea, right?

 

Strategic demographic segmentation helps companies choose their customers according to their need.

 

Focus on the customer

Here are some best practices for a mobile marketing campaign:

â—‹ Keep the customer involved

â—‹ Listen to customers: comments and criticisms are always constructive

â—‹ Be willing to offer something to the customer

â—‹ If the client requests, let them opt-out easily

â—‹ Take every opportunity to socialize with the customer, be sure to notify them of promotions, discounts or offers;

â—‹ Build lasting relationships with customers;...

Marie Dougy's comment, May 4, 2013 11:06 AM
effectively it is important to consider the creation of an advertising campaign optimized for mobile - starting with reading and navigation for mobile screens
Jeff Domansky's curator insight, May 4, 2013 2:11 PM

Great tips, useful distinctions between mobile and traditional marketing.

Zeebric's curator insight, May 6, 2013 2:41 AM

Detailed and instructive article on mobile marketing.

Rescooped by Jeff Domansky from Public Relations & Social Marketing Insight
Scoop.it!

4.5 Ways to Build a Rock-Solid Small Business Brand Online by @SonjaJobson | She Owns It

4.5 Ways to Build a Rock-Solid Small Business Brand Online by @SonjaJobson | She Owns It | Simply Social Media | Scoop.it

... here’s the truth: branding your business does not have to be complicated, and business branding is not just for the big marketing firms. It’s for every business that wants to carve out a space for itself and leave its mark. Now that we’ve gotten that cleared up, what’s the next step? If your business is new and building a brand from scratch, or if you are reinventing your business brand online, here are 4.5 ways to get a head start...

Jeff Domansky's curator insight, April 30, 2013 1:30 PM

Here's some great advice on how to keep branding simple for small business.

Rescooped by Jeff Domansky from Public Relations & Social Marketing Insight
Scoop.it!

Creating a Winning Mobile Strategy for Your Business | Marketing Pilgrim

Creating a Winning Mobile Strategy for Your Business | Marketing Pilgrim | Simply Social Media | Scoop.it

70% of mobile searches lead to action on websites within 1 hour. I especially love that last number, because it represents an incredible opportunity for marketers and business owners to capture conversions right then and there, as potential customers are searching on their phones for your brand or product. To help you, I’m going to share with you five tips you can use now in your business to take advantage of this age of mobile that we are in....

Jeff Domansky's curator insight, April 30, 2013 2:48 PM

Here are five valuable tips to help you move your marketing in a social direction.

Rescooped by Jeff Domansky from Public Relations & Social Marketing Insight
Scoop.it!

Pinterest vs. Facebook: The Pros and Cons of Their Traffic | PR News

Pinterest vs. Facebook: The Pros and Cons of Their Traffic | PR News | Simply Social Media | Scoop.it
Visitors from Pinterest spent considerably more money per order than those from Facebook on online jewelry retailer Boticca.

 

...Of course every landing site’s mileage will vary. Content is distributed and discovered differently on Pinterest than on Facebook, and this may explain some differences. And of course Pinterest users are clicking for different reasons—often literally responding to a bright shiny object. But this is an interesting early and narrow benchmark of how the social networks funnel different people with different behaviors and mind sets....

 

[Marketers take note - JD]

No comment yet.
Rescooped by Jeff Domansky from Public Relations & Social Marketing Insight
Scoop.it!

How to Write a Sales Email: The Definitive Guide | HubSpot

How to Write a Sales Email: The Definitive Guide | HubSpot | Simply Social Media | Scoop.it

Sales emails are difficult to get right. They’re time-consuming to write, time-consuming to tailor, and aren’t guaranteed to pay off.


But it’s time to stop thinking about email as a necessary evil. Yes, writing good email is a skill that must be practiced, but once you master it you’ll be deploying effective messages in no time.


Luckily, we’ve got your back....

Jeff Domansky's insight:

Check out this super step-by-step guide to writing 10 types of sales emails, expertly delivered by HubSpot. Recommended reading! 10/10

Jeff Domansky's curator insight, February 25, 2016 9:51 AM

Check out this super step-by-step guide to writing 10 types of sales emails, expertly delivered by HubSpot. Recommended reading! 10/10

Rescooped by Jeff Domansky from Public Relations & Social Marketing Insight
Scoop.it!

Measuring Your Content Marketing | Social Media Today

Measuring Your Content Marketing | Social Media Today | Simply Social Media | Scoop.it

Brands are increasingly employing content marketing strategies to generate product awareness and drive demand. Keyword-optimized blog posts, white papers, press releases, articles, and social media content create brand awareness, inspire audience engagement, and move customers through the sales funnel from initial consideration to purchase. But how do you measure the success of each of your targeted activities?


The team at Brandpoint, a leading provider of content-based marketing solutions, helps their clients get their brand message out, establish their thought leadership and credibility within their industries. Here’s how they suggest that you track your content marketing success....

Jeff Domansky's curator insight, January 27, 2014 9:27 AM

What's the measure of content marketing success? @PamDyer shares tips.

Rescooped by Jeff Domansky from Public Relations & Social Marketing Insight
Scoop.it!

Five good and four bad examples of brands using Twitter | Econsultancy

Five good and four bad examples of brands using Twitter | Econsultancy | Simply Social Media | Scoop.it

Twitter is a brilliant tool for communicating with consumers and when used effectively can be a great way of building customer loyalty. In recent weeks I’ve come across a number of brands that have excellent Twitter strategies and several that I thought were less impressive. This could be because they were dull, unimaginative or simply weren’t living up to their potential. So to shine some light on the differences between those brands getting it right and those that perhaps aren’t, here are five good and four bad examples of brands using Twitter....

Calvin Romeo's curator insight, August 15, 2013 10:53 PM

Effective communication with consumers is an important and vital part for any business or entity to have a successful future. If this step handled with a lack of effort/poorly or if the consumer perceives that the brand is boring it could affect that particular brand being considered at all in the consumer’s decision making process. Also when it comes to the consumer's Psychological process the first part of this step is Motivation which is factors that would compel a consumer to take any particular action or not. This article shows a good variety of examples of business that have used the social media network 'Twitter' to engage with potential consumer and other that have not used it so well.

MARTIN LEE's comment, August 19, 2013 7:00 AM
Being effective and engaging is the goal of every communication. Twitter has emerged as the primary platform for organisations to communicate with their consumers. This article contrasts accounts that really know how to use Twitter to engage their customers, and accounts that don't really know what they're doing with Twitter, and look as though they are just following the trend without understanding it. The article was insightful in the way it portrayed "boring" and "unexciting" 'tweets' with accounts that are not heavily followed. Marketers attempt to engage consumers via different mediums such as verbal, graphic, musical, and animation channels which can all be accessed on Twitter.
Kier Segui's comment, August 20, 2013 3:02 AM
This article states examples of brands that are good at marketing through twitter and brands that are bad at marketing on twitter. Social media a an emerging and very powerful resource for communicating with consumers. Twitter is used by most brands to reply to their consumers questions and updating them on current happenings within the brand. However you must understand how to effectively use Twitter in order to make full use of its consumer reach potential. Tweets easily go viral and what is posted by brands on Twitter easily gets passed onto others. If a company were to get a negative response from one of its consumers than it could potentially damage the reputation of that brand. Engaging with consumers the correct way makes the process of marketing through social media much easier.
Rescooped by Jeff Domansky from Public Relations & Social Marketing Insight
Scoop.it!

How to Rock Social Media in 30 Minutes a Day | Social Media Today

How to Rock Social Media in 30 Minutes a Day | Social Media Today | Simply Social Media | Scoop.it

With a defined social media strategy in place, marketers can rock social media in 30 minutes a day. Sound too good to be true? It is actually possible if your daily use of social media is built upon a well-developed social media strategy.

 

But, a strong social media strategy does not mean that your brand has to be on every single social media channel out there. Instead, focus on the social media channels that the majority of your customers frequent. The infographic below explains how having an over-arching social media strategy in place can save you time and make you a more effective social media strategist....

Jeff Domansky's curator insight, May 8, 2013 2:57 PM

Take a look at this info graphic for some valuable insight on where to spend your time in social media and social marketing.

Rescooped by Jeff Domansky from Public Relations & Social Marketing Insight
Scoop.it!

May Day: Small Businesses Need Social Media Help | Heidi Cohen

May Day: Small Businesses Need Social Media Help | Heidi Cohen | Simply Social Media | Scoop.it

May Day, May Day! Small businesses are drowning when it comes to social media. Research by Constant Contact shows that almost 60% of small businesses need help with social media marketing. Includes four tips to help small businesses create content.

Jeff Domansky's curator insight, May 4, 2013 2:27 PM

Heidi Cohen's four content creation tips are really helpful for small business.

Rescooped by Jeff Domansky from Public Relations & Social Marketing Insight
Scoop.it!

The Top 75 Must-Read Online Marketing Blogs

The Top 75 Must-Read Online Marketing Blogs | Simply Social Media | Scoop.it

Last year, we compiled 75 Marketing Blogs that covered conversion, content, email, paid search, SEO, analytics, blogging, and social media marketing. Of course, there are many more awesome blogs out there. So today, we’re going to expand that list and add 75 MORE must read blogs for you to consume that cover marketing and business inspiration! top online marketing blogs are collected all in one place, nicely categorized to cover content marketing, optimization, testing, and more!...

Jeff Domansky's curator insight, April 30, 2013 1:55 PM

Kristi Hines shares an awesome list of the best marketing blogs...

Rescooped by Jeff Domansky from Public Relations & Social Marketing Insight
Scoop.it!

Create a Facebook Business Page – 20 Tips That Guarantee Success

Create a Facebook Business Page – 20 Tips That Guarantee Success | Simply Social Media | Scoop.it

With over 800 million active users, Facebook is by far the biggest social networking website at present. The number of users is increasing on a daily basis, with thousands of people setting up Facebook accounts. The traffic and usage is sufficient to judge Facebook’s stature in the social media industry. It has grown in leaps and bounds and is far ahead of the competition.


For the past few years, businesses have gauged the potential of Facebook for marketing and creating a brand image. The trend towards online marketing has increased, with internet based promotion becoming a major part of businesses’ marketing strategies. Through Facebook, businesses can target their market segment and attract customers. Already, a majority of the businesses are using Facebook to increase awareness about their products and services. A corporate Facebook page can enhance the popularity and sales of your business.

 

Read more: http://bit.ly/KUeh5U


Via Martin Gysler, Jeff Domansky
Cassy Dave's comment, May 30, 2012 1:22 AM
good
Rescooped by Jeff Domansky from Public Relations & Social Marketing Insight
Scoop.it!

13 Brands Using LinkedIn Company Page Features the Right Way

13 Brands Using LinkedIn Company Page Features the Right Way | Simply Social Media | Scoop.it
Review 13 examples of brands using LinkedIn company page features effectively.

 

...We recently reported that, in a study of the over 5,000 inbound marketers where we pitted LinkedIn against Facebook and Twitter, LinkedIn proved to be the most effective social media channel for lead generation -- 277% more effective, in fact. As a marketer, particularly if you're in the B2B game, how could you not leverage that awesome lead generation potential?

 

Well, it's been several months now, and I wanted to give you LinkedIn marketers out there another chance. While it was still difficult to find examples of businesses effectively using all of the company page features at their disposal, it was a bit easier to find some great examples of individual feature use....

No comment yet.