Simply Social Media

It's one thing to write great content, but it's another thing to get it read and ranked -- which is where nailing the title comes in.

Titles are what sell the content. They represent it in search engines, in email, and on social media. It's no surprise, then, that some of the most common questions we get concern crafting titles.

How long should my headline be? What words should I use? What words should I avoid? Should I optimize it for search, or for social? Or both?

Luckily, we've come up with a simple formula for writing catchy headlines and blog titles that you can reference from here on out. So let's just dive right in, shall we?...

To become world-class (the top 5%) takes only about a month of focused, intentional work.

Breaking through those extra four percentile points to become a true master copywriter (the top 1%) will take you years, if not decades, of practice and dedication.

However, unless your entire career is dedicated to copywriting, all that effort is unnecessary. If you can break out of the realm of good copywriting and become great, the extra four percentage points are simply not needed to run a successful business.

Becoming world-class is completely achievable and can be done faster than you think. With that definition out of the way, let’s begin....