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Scoop.it!
The Guide to Instagram for Business is an in-depth tutorial on how Instagram works and how brands (including yours) can integrate it in their social marketing mix to increase their online reach and attract new business. In it, you’ll find all the basics on getting started with Instagram, as well as recommendations on advanced campaigns that provide a meaningful experience for your Instagram community....
Jeff Domansky's insight:
Totems, an Instagram analytics company, has produced this superb introduction and guide to Instagram for business. Highly recommended if you're just starting out on Instagram. 10/10 
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Scoop.it!
A new report on prestige brands says that Instagram is the Superman of social media, especially in terms of engagement. “Instagram has demonstrated more traction than any other platform in 2013, and it registered the strongest year-on-year growth among mobile apps,” says Scott Galloway, founder of L2, a think tank for digital innovation, in its report. And with its clear strategy for monetization and “continual innovation, it's an obvious choice for consumer brands.” The survey of 249 luxury brands finds that 93% are currently on Instagram, up from 63% in July of last year. And while it is just one-tenth the size of Facebook (which acquired it back in 2012), it has 15 times the level of user engagement that Facebook does. And Pinterest, about a third of Instagram’s size, has only about a third of the level of engagement that Instagram users do. All that “makes Instagram arguably the best tech acquisition of the past five years.”
Jeff Domansky's insight:
Good read for visual content marketers.
Jeff Domansky's curator insight,
February 11, 2014 2:02 PM
This report may convince you to add Instagram to your social marketing strategies. |
Totems, an Instagram analytics company, has produced this superb introduction and guide to Instagram for business. Highly recommended if you're just starting out on Instagram. 10/10
Wonder whether your brand should be on Instagram, and why?
This article discusses the importance of Instagram for businesses. Adding Instagram to your social marketing mix can increase online reach and attract new business. The article explains how to start your business’ Instagram and gives recommendations on meaningful social media campaigns. The next part of the article gives some information about Instagram. It was launched in October 2010 and was bought by Facebook in April 2012. Instagram members can share photos and videos using the phone application or the online site. The next portion of the article discusses why a brand should be on Instagram. Around 200 million people and 75% of brands already have Instagram accounts. It is now one of the largest social media platforms. With these high numbers, there is a chance that your brand is already being mentioned on Instagram.
I believe that Instagram is a very big contender in social media. As the article stated, this platform is growing and will continue to gain more members. I know some people who check their Instagram more than their Facebook. When completing our social media audit, I noticed that some businesses lack presence with Instagram. Businesses should read this article to see how beneficial it is to have an Instagram account.