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Do you participate in so many different types of online marketing strategies that when your boss asks you which one is the most effective, you don’t know what to say? Sure it’s easy to spot the top referring traffic source in Google Analytics, but you won’t be able to say what overall online marketing method is really working as a whole unless you want to start adding up different referral sources with a calculator and then cross reference them with goals, demographics, and other data.
This is where Google Analytics Advanced Segments come into play. Using these, you can create different segments for different groups of referral traffic – traffic from social media, article marketing, link building, directories, local search, guest posts, and so on. You can then see everything including demographics, conversions, and top content for each group of referral traffic and compare them against each other to know which ones are the best.
Via Martin Gysler
