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A simple guide to understanding how to effectively use Twitter hashtags in marketing and how you shouldn't! [note mg] Every time we host live webinars (and as this long list suggests, that is quite often), quite a few attendees get confused about what to do with the hashtag we provide. What is it? What does it do? How do you create one? Let me explain! What is a hashtag? A Twitter hashtag is simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it. For example, #inboundchat and #ILoveChocolate are both hashtags. What does a hashtag do? A Twitter hashtag ties the conversations of different users into one stream, which you can find by searching the hastag in Twitter Search or by using a third-party monitoring tool such as HootSuite. Read more: http://bit.ly/K8LKcQ
Via Martin Gysler
It is true that there are several ways to find good connections through social media. If the best, in my opinion, is the direct contact, here is a list of some tools that can also support you in this process. [note mg] Is your Twitter timeline filled with the same boring tweets every day? If you don’t know where to look for new and interesting tweeters, you might be stuck with an ordinary feed. We found a few resources and tips to help you find the most interesting people on Twitter. And there’s a bonus to following interesting people: they might find you interesting too! WeFollow WeFollow is one of the most popular Twitter directories. You can add yourself to the directory and find the most popular influencers in categories such as social media, blogger, music and tech. You can also search by keyword for more specific interests. WeFollow is comprehensive and features the most important influencers in major fields of interest... Read more: http://lauraleewalker.com/2011/10/11/7-ways-to-find-great-people-to-follow-on-twitter/
Via Martin Gysler
This post is part of the “Marketing That Works” Ideas Contest, showcasing 20 of the most innovative marketing ideas from the blogosphere’s up and coming marketers. If you like the post, please show your support for the contestant by tweeting, liking, sharing, and commenting below! For my marketing idea, I created something called the “Hashtag Game.” Like Naomi Dunford said: “It’s the shit that we do to get people to buy our shit.” There are many things we can do to attract potential readers and customers such as: producing powerful content; word of mouth; Facebook marketing; free eBooks to lure people in; and guest posting. There are also the little, effortless things that we forget to do that can add up overtime: adding hashtags at the end of our tweets. For example: If I were tweeting “Engagement From Scratch” . . . and let’s just say I don’t have 50,000 followers but I want to spread the word about it. Read more: http://www.firepolemarketing.com/blog/2012/01/27/twitter-hashtag-game/
Via Martin Gysler
Retweets, you have heard about them, you know what they are but you aren’t gettin’ them.
For some reason you just can’t seem to get the engagement you are seeking, desiring and yearning for in social media and Twitter.
You may be new to Twitter and simply don’t know what the heck you are doing, how to get a retweet or why the retweets even matter. This post won’t teach you what Twitter is but provides good tips for tweetable content which you need regardless if you know what you’re doing or not (joking). Or you may be a Twitter and social media veteran who just wants to boost your ego, increase your Klout score or simply show off for Grandpa this weekend how popular you are on the social waves?...
Via Martin Gysler
Twitter has added 100 million users so far this year and is the platform of choice if you want to follow, search and engage with people in a particular niche or industry. In fact Twitter was never created to be a social networking platform and still today Twitter does not claim to be a social media channel stating on its blog. “Twitter facilitates social networking, but it’s not a social networking website“. Despite this claim it certainly is a place where you can in real time and in short sentences communicate with other people globally. It allows you to promote your content and receive feedback and if people like what they read they will retweet your tweet to their followers.
Via Martin Gysler
Do you participate in so many different types of online marketing strategies that when your boss asks you which one is the most effective, you don’t know what to say? Sure it’s easy to spot the top referring traffic source in Google Analytics, but you won’t be able to say what overall online marketing method is really working as a whole unless you want to start adding up different referral sources with a calculator and then cross reference them with goals, demographics, and other data. This is where Google Analytics Advanced Segments come into play. Using these, you can create different segments for different groups of referral traffic – traffic from social media, article marketing, link building, directories, local search, guest posts, and so on. You can then see everything including demographics, conversions, and top content for each group of referral traffic and compare them against each other to know which ones are the best.
Via Martin Gysler
Adapted from his book "Engage," Brian Solis presents his list of suggestions to help businesses learn how to engage customers on Twitter through the examples of those companies, from Dell to Zappos, already successfully building online communities. Number 1. Special Offers
We live in a society that is as distracted as it is informed. People are making decisions on what to read, view, purchase, visit, and sample based on the information that filters through their attention dashboards...
Via Martin Gysler
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The article posted yesterday asked the question "Should I Keep My Personal and Professional Identities Online Completely Separate?" that of today gives you an answer on this. Maybe it'll help you find your way ... [note mg] Facebook personal profiles are not for business use. With that said, plenty of people use their personal profiles to interact with their target audience through sharing blog posts, industry news, and events. So today, we’re going to look at how to set up your personal profile for marketing and eight things you can do with your personal profile that can’t be done with Facebook business pages. Before we begin, there are a few things that you will want to do before using your personal profile for marketing, in terms of privacy and making sure the right information is displayed on your profile. Keeping Personal and Public Facebook Content Separate... Read more: http://blog.kissmetrics.com/tactful-facebook-marketing/ ...
Via Martin Gysler
The support tools are often very effective, they save us time, facilitate us the work repetitive and / or allow us to keep a regular in our publications on social media. Here are three tools that go in this direction. [note MG] Do you have more than one Twitter account? If you use social media for your business or to promote other companies, you probably have many different accounts to keep track of. Dashboard apps can help you keep tabs on various networks at once and update multiple accounts. However, when you want an enhanced Twitter experience from your browser, these three free tools can help. #1: Silver Bird A feature-packed little extension, Silver Bird offers a multitude of Twitter features in a smart pop-up box. Read more: http://www.socialmediaexaminer.com/3-twitter-browser-extensions-for-better-social-management/
Via Martin Gysler
Unless you’ve been living under a rock, you have probably heard of Twitter. It is a rocking hot social networking site that seems to be to be used by almost everyone today. It’s on the news, on the radio and on the minds of thousands of people everywhere, every single day. There are many different types of people on Twitter. But, most of these people are on Twitter for a single reason. They want people to know about them. They want to connect with people. Lots of people. Did you know that there are Twitter Rules for marketing and business success in what you do. I am a marketer and have been for many years. In the last few years my business has been expanding by leaps and bounds, because of social media and the internet. But, there are rules that all marketers must follow if they are going to have success in the marketplace, especially online. Here are the 7 Simple Rules to Success on Twitter:... Read more: http://tweetingandbusiness.com/articles/7-simple-rules-to-success-on-twitter
Via Martin Gysler
Social media has evolved rapidly and we have seen the emergence of social networks that 12 months ago did not exist.
Some surprises this year included the launch of Google+ (which acquired 25 million users in less than 30 days), Pinterest which grew at more than 512% and Tumblr (the microblogging platform) which is now approaching 50 million unique users a month
Mobile social networking and geo-location services such as Foursquare continue to make their impact felt and have not gone away despite the threat of Facebook “places” Today 1.2 billion people worldwide access social networks and it is redefining the web...
Via Martin Gysler
One Billion. That’s the number of users Facebook will hit in a matter of months – if not sooner. The powerhouse network continues to climb.
Did you know that two billion posts are Liked and commented on each day and, on average, Facebook users spend over 700 BILLION minutes a month on Facebook? There’s no doubt your ideal audience is on Facebook right now.
The key is to figure out how Facebook’s mega population can help you position your blog as the leading source in your industry while helping you increase your overall traffic and leads. When it comes to Facebook marketing, you’ve got to have a plan. If you go at it without a strategy, your Facebook efforts could quickly become a huge waste of time...
Via Martin Gysler
Do you want to improve your Twitter listening skills? Here’s a closer look at how to monitor your brand, yourself or your competitors using Twitter (and you don’t need to be a big business!). With these points in mind, simply follow these guidelines to grow bionic listening ears. # 1: Decide What You Want to Monitor... # 2: Find the Best Real-Time Monitoring Tools... # 3: Track With URL Shorteners... # 4: Follow Hashtags... # 5: Monitor Trends When It’s Appropriate... # 6: Use Twitter Lists to Monitor People on Twitter... # 7: Set Up a Listening Plan... # 8: Build Relationships...
Via Giuseppe Mauriello, Martin Gysler
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